A local perspective.
As an independent publisher, The Australian Magazine Group (AMG) offers Australians and international visitors a local editorial perspective through its six city lifestyle magazines and Australia Lifestyles Magazine and mobile application.
Four significant media companies dominate Australia’s media landscape. As a result, local community-based human interest content has essentially disappeared through economies of scale. The traditional cost-effective advertising and promotional opportunities for the smaller independent businesses have evaporated along with the content. If advertisers choose to advertise, they are needlessly forced to promote to larger markets than they can afford.
AMG’s mandate is to fill the local editorial void as an independent publisher. We’ve divided each city lifestyle magazine, including Adelaide, Brisbane, Melbourne, Perth, Sydney and Tasmania, into the suburbs and communities that make up these great cities.
This editorial format introduces or re-acquaints residents to the unique individuals, community groups and independent businesses that surround them daily.
Many surveys show that more and more Australians are choosing to shop locally. Although this trend was already in progress before the coronavirus pandemic, health restrictions forced people to work and stay closer to home. Shoppers have come to find the new and appreciate local independent businesses.
Our local editorial focus creates a space for independent shops to promote their businesses in a local context to residents. These are the customers who are most likely to frequent their businesses regularly.
Australia Lifestyle Magazine will be a valuable resource for locals, residents of neighbouring communities, interstate and international travellers.
We’ve connected each of the city magazines to offer a more granular view of the unique communities that make up Australia’s biggest centres.
While residents gain local knowledge in their communities and neighbouring suburbs, interstate travellers will learn more about their destinations while travelling for work or pleasure.
International travellers will better know what’s on offer in the communities surrounding popular tourist centres and attractions.